simon
Alexander
Crafting impactful product solutions that solve user challenges and drive business growth.
Curious.
creative.
Empowered
products.
Driven by an insatiable curiosity and a deep empathy for people, I blend my advertising and media background with user experience design to create solutions that not only engage but truly connect.
Projects
Explore recent projects showcasing impactful design solutions.
Design System
An MUI based comprehensive set of components, templates, and patterns to ensure consistency and scalability and drive reusability and efficiency across design and development teams.
Data Management
A redeveloped centralized data catalog experience designed to help users efficiently find, understand, manage, and govern their data. Used to foster trust and transparency for data, its source and its use.
Savings for retirement
A redesigned customer experience for users to plan and adjust savings strategies and spending habits to align goals to outcomes and ensure a stable income throughout retirement.
the Craft
Design the right thing. Design things right.
Brand
Strategy
Crafting impactful brands and websites that drive growth and success.
Brand Discovery
Brand Positioning
Visual Identity Design
Design System
Product
Design
Custom & responsive product experiences that engage users and drive conversions.
User Research
Audits
Strategy
Usability Testing
Wireframing
Visual Design
Photography
Capturing moments and places to bring the world to life.
Photography
Editing